About Us
BioScribe is led by Nicole Litchfield on the West Coast, and Colin Sanford on the East Coast. The partners each have more than 14 years experience in marketing and public relations for the biotech, healthcare, software and life science technology industries. Additional consultants, writers, or designers are brought in as needed for specific client needs. This model allows us to efficiently and cost-effectively serve our clients, whatever the size of the project.
Nicole M. Litchfield
Founder
Nicole Litchfield specializes in medical and life science public relations. She currently provides communications counsel and services to both early-stage and established life science technology companies. Nicole's experience includes planning and directing marketing communications and PR programs, conducting media relations, and writing marketing, PR and sales materials for consumer, business and medical professional audiences.
Before returning to her consulting business, Nicole served as Director of Communications for DoubleTwist, Inc., an Oakland, CA-based genomics company from 1999-2002. At DoubleTwist Nicole was responsible for overseeing the company’s public relations activities and marketing communications department. This included promoting the highly publicized first Web portal for genomic research and the first annotated human genome database.
Previous to DoubleTwist, Nicole consulted to numerous biotechnology and health care organizations, both through BioScribe and for leading communications firms such as such as Ketchum Public Relations and Fleishman-Hillard International Communications.
Nicole received a Bachelor’s of Arts with honors from the University of Michigan, with a double major in English and Communications. She has also completed graduate course work in writing at Johns Hopkins University and genetic engineering at the University of California, Berkeley.
Colin P. Sanford
Associate
Colin Sanford is proficient in all aspects of strategic planning and marketing communications. He brings to his work more than 10 years of experience in the biotechnology and software industries.
Colin's previous professional experience includes Director of Marketing Communications at DoubleTwist, an Oakland, CA-based genomics company. At DoubleTwist, he was instrumental in developing and implementing the company’s product positioning and sales lead generation campaigns through world-wide industry events, direct-to-user and co-marketing programs.
Prior to joining DoubleTwist, Colin was Marketing Manager at Zero G Software, a San Francisco, CA-based developer of multi-platform software deployment and updating technologies. In this role, he was responsible for the strategic positioning and branding of Zero G’s software products and professional services.
Colin's experience also includes senior account management at one of the world's largest public relations firms, Ketchum Public Relations. At Ketchum Public Relations, he provided strategic media relations counsel to Sun Microsystems and Visa USA. His work included campaigns surrounding the initial launch of Sun's Java technology and Visa's e-commerce solutions.
Colin holds a Bachelor’s of Arts in U.S. history from the University of California, Santa Barbara. He has also completed professional development course work in marketing and genetic engineering at the University of California, Berkeley.
