Bioscribe Public Relations

LET'S CONNECT

Bioscribe is a public relations consultancy dedicated to supporting the communications goals of organizations that are advancing biotechnology, genomics, bioinformatics, molecular diagnostics, and molecular and synthetic biology. Our team members are located in the San Francisco Bay Area, and San Diego and the New York City metropolitan area.

About Us Bioscribe was founded in 1997 in the San Francisco Bay Area to support the area's growing biotechnology industry. For more than 15 years, we have worked with companies that powered the Human Genome Project and cutting-edge start-ups that are innovating to unlock its value. We've helped launch first, second and third generation DNA sequencing systems, gene expression tools, bioinformatics software, single cell analysis solutions, molecular diagnostics, DNA forensics systems, next-generation therapies, and vaccines. Today we have offices in major U.S. biotechnology hubs, with senior consultants who bring decades of experience and expertise in the biotechnology, molecular diagnostics, pharma, and life science research markets. In addition to previous large agency experience, some of our team members have built and run in-house communications teams, and have covered the industry as journalists and editors of leading publications. If you need help telling your great stories, we'd love to talk to you. Contact us at info [@] bioscribe.com. Areas of Expertise We help our clients define their messaging and positioning, identify publicity opportunities, manage day-to-day corporate and product news flow, and get media coverage. Areas of expertise include: Developing strategic and tactical public relations and marketing communications plans Managing public relations initiatives and marketing communications campaigns Writing materials, including press releases, brochures, bylined articles, white papers, and websites Media relations, including pitching news and feature stories, placing bylined articles, and preparing spokespersons for interviews Designing and producing events To submit RFPs, or to learn more about what we do, please contact us at info [@] bioscribe.com.

Capabilities

Media Strategy & Relations Positioning & Messaging, Media Audits, Media Lists, Editorial Calendars, Journalist Outreach, Interview Preparation & Facilitation, Media Training, Coverage Monitoring Editorial Strategy & Content Marketing Editorial Planning, Customer Profiles, Content Development & Editing, Bylined Articles, White Papers, Case Studies, Marketing Collateral, Social Media & Website Content Product Launches Messaging & Positioning, Publicity Plans, Press Releases, News Distribution, Media Events, Product Placement, Tradeshow Support Blog & Newsletter Content Editorial Calendar Planning, Content Development, Managing Approval Process Thought Leadership & Industry Recognition Presentation/Talk Development, Op-Eds, Speaking Opportunities, Awards Programs Corporate Communications Corporate Positioning & Branding, Financing Milestones, Mergers & Expansions, Organizational Communicatons, Issues Management

OUR CLIENTS

It's The Companies We Keep Our clients are innovative start-ups powering genomics, newly public companies expanding markets, industry associations supporting policy and innovation, incubators of healthcare innovation, and government agencies developing standards.

Association for Molecular Pathology Advancing molecular diagnostics Bethesda, MD The Association for Molecular Pathology (AMP) was founded in 1995 to provide structure and leadership to the growing field of molecular diagnostics. DNAnexus Powering cloud based DNA analytics Mt. View, CA DNAnexus is a software technology company that aims to be the DNA data platform of the future. GE healthymagination A shared commitment to creating better health for more people Menlo Park, CA Healthymagination is about becoming healthier, through the sharing of imaginative ideas and proven solutions. It goes beyond innovations in the fields of technology and medicine, celebrating the people behind these advancements. Seeking to build stronger relationships between patients and doctors, GE created healthymagination to gather, share and discuss healthy ideas. Gen9 Powering the synthetic biology revolution Cambridge, MA Gen9 is building on advances in synthetic biology to power a scalable fabrication capability that will significantly increase the world's capacity to compile DNA content. Ingenuity Systems The global leader in applications to quickly analyze and interpret genomic data Redwood City, CA Ingenuity Systems is a leading provider of biomedical information and analysis solutions for the exploration, interpretation and analysis of complex biological systems. Icahn Institute for Genomics and Multiscale Biology at Mount Sinai Integrating the digital universe of information to better diagnose and treat human disease New York, NY The Icahn Institute for Genomics and Multiscale Biology at Mount Sinai harnesses "Big Data" analytics to build predictive models that offer novel insights on disease, and they apply these models in a clinical setting to improve diagnosis and treatment for patients. NanoString Technologies Translational research and molecular diagnostics products Seattle, WA NanoString Technologies, Inc., is a privately held provider of life science tools for translational research and molecular diagnostic products. NIST: Multiplexed Biomolecular Science Group Research in all aspects of measurement science, technology development, and standards for biological state measurements Gaithersburg, MD NIST is a non-regulatory federal agency within the U.S. Department of Commerce that promotes U.S. innovation and industrial competitiveness by advancing measurement science, standards, and technology in ways that enhance economic security and improve our quality of life. Pacific Biosciences Third-generation DNA sequencing Menlo Park, CA Pacific Biosciences in transforming the way humankind acquires, processes and interprets data from living systems through the design, development and commercialization of innovative tools for biological research. PaxVax Better vaccines to better the world Menlo Park, CA PaxVax is to developing and commercializing innovative vaccines against infectious diseases in a socially responsible manner. Plant & Animal Genome Conference (PAG) The largest ag-genomics meeting in the world San Diego, CA Produced by Scherago International , the Plant & Animal Genome Conference (PAG) provides a forum on recent developments and future plans for plant & animal genome projects. At PAG XX in 2012, there were nearly 3,000 attendees from over 60 countries worldwide. Sage Science DNA size selection for next-gen sequencing Beverly, MA Sage Science develops products for sale to the Life Sciences research and Diagnostic laboratory markets. The company's mission is to provide new systems to streamline and improve sample preparation workflows. Specific Technologies Rapid ID of microorganisims to diagnose infection Mountain View, CA Specific Technologies has developed in vitro diagnostic systems for rapid identification of microorganisms to diagnose infections that lead to serious medical conditions including sepsis. Past Clients Some of our past clients include: Applied Biosystems, BD Biosciences, Biotique Systems, Chiron Corporation, Connetics Corporation, DoubleTwist, Eos, Genentech, GenoSpectra, IntegenX, Invitrogen, Microsoft Health Solutions, Medtronic, Mohr Davidow Ventures, Nektar, Omicia, RainDance Technologies, Varian Medical Systems, VitaPath Genetics, Zyomyx

WHO WE ARE

Nicole Litchfield President & CEO Nicole founded Bioscribe in 1997 in San Francisco to meet the communications needs of the emerging biotech industry. She has 20 years experience providing PR counsel to Fortune 500 companies, small start-ups, and non-profit associations in this industry. LinkedIn Profile Colin Sanford Sr. Vice President, Client Services Colin has more than 20 years of marketing communications experience in the life science, biotechnology and software industries. He runs Bioscribe's East Coast Office. LinkedIn Profile Maurissa Messier Director, Media Strategy Maurissa brings more than a decade of public relations and marketing communications experience spanning the life science, pharmaceutical and biotechnology sectors. LinkedIn Profile Meredith Salisbury Director, Editorial Content & Development Prior to joining Bioscribe, Meredith was CEO and Editor-in-Chief of GenomeWeb, the leading news and information service for scientists in the systems biology field. LinkedIn Profile

OUR CLIENTS IN THE NEWS

Here is a sample of some of the stories we are helping to tell...

PacBio, Sanger Institute, Public Health England to Finish 3,000 Bacterial Genomes over Three Years December 3, 2013 Proof-of-Principle Study Points to PacBio Promise for Profiling Transcriptome October 29, 2013 Amazon, Baylor and DNAnexus Team Up for Huge Sequencing Project October 28, 2013 NanoString Wins FDA Approval of Breast Cancer Diagnostic Test September 9, 2013 High ‘Cholera Sell’? Vouching for Paxvax’s Phase III Strategy September 9, 2013 Cloud Computing Reduces HIPAA Compliance Risk in Managing Genomic Data September 4, 2013

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